AirX × Media Addict

Campaign Menu 2026–27
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AirX × Media Addict
Campaign Menu · 2026–27

Three campaigns. One operator. The plan, in plain view.

A working menu of the ideas we’d run, the outlets behind each, and where they reach. Nothing here is fixed, it’s a set of ideas to react to. Click any card to expand the full detail (competitive context, media rationale and precedent), and tell us what you think on any one of them. There’s a box at the bottom for anything of your own you’d like us to explore or build out.

28ideas across three workstreams
An ideas phase to help shape the brief, costs, scope and timing follow in the proposal. Open any card to explore the detail, react on the ones you like, or add your own at the bottom.
The headline moves

Three convictions we’d build the year around.

If you only look at three, look at these. Each is a multi-year, structurally hard-to-copy move, the kind that defines a brand rather than decorates it. The full menu of 28 ideas sits below. Tap any one to open it in full.

How to read this

Ideas, not a fixed plan.

The brand spine stays internal as the editorial filter, commercially sharp, operator-minded, built from instinct rather than the polished corporate aviation mould. Below sits the thinking itself: three workstreams, every idea on its own card. This is an ideas phase to help shape the brief, costs, scope and timing are indicative; full pricing and a scoped plan follow in the proposal. Outlets and placements named throughout are indicative; the actual titles and partners would be confirmed then too.

Open any card for the full breakdown, competitive context, media rationale with real audience numbers, and a precedent case study. Tell us what you think on any card (love it, let’s discuss, not for me, or a note), and use the box at the bottom for ideas of your own. Think of us as an extension of your team, if there’s something you want us to chase, say so and we’ll run with it.

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Workstream 01

Brand & direct acquisition

Ideas,

The always-on commercial story. Three workstreams: make AirX the operator brokers reach for by default, build a direct enquiry pipeline through digital, and establish category authority in the Middle East ahead of the Saudi build. Where Money Flies sits underneath as the editorial proposition, the quarterly data report is the engine, every other line ladders up to it.

Workstream 02

John Matthews · CEO programme

Ideas,

Earned-media-led, paid-amplified, owned-asset-banked. The anchor is one long-form profile of John, written once, that becomes the canonical reference for the next five years. Around it: the long-form conversation formats he’s strongest in, the owned audience that compounds, and the cultural-credibility moments that take him beyond aviation trade.

Workstream 03

CNBC documentary distribution

Ideas,

The highest-leverage workstream: the film already exists, so the job is to make that asset travel and work as hard as it can. Year 1 goes privately first (premiere screenings), publicly second (clip package + coordinated launch), then at scale (broadcaster and platform pickup, plus advertising-led viewership if you want it). How far you push it, and how much sits behind it, is a dial you control.

Visualisation 01

Year-1 timeline, what runs when

The campaign rhythm across twelve months if the full set ran. The dots above the grid are the anchor moments. Use the focus controls to isolate a workstream, or tap an audience in “Who this reaches” to light up exactly which ideas hit it and when. Tap any bar to open the idea.

Focus the year
or tap an audience below
Swipe the timeline sideways to see all twelve months →
What the year could sound like in the press — illustrative, not a promise; all earned coverage is subject to editorial acceptance
Business daily“Where the money flies: inside AirX’s quarterly read on where private-jet demand is moving.”
Financial wire“The broker’s operator: how a super-mid challenger is courting the channel the majors overlook.”
Arabic daily of record“A Western operator bets early on the Kingdom’s skies.”
Long-form monthly“The private-jet company that decided to publish its own emissions.”
Visualisation 02

Who this reaches

How many ideas reach each audience, and how hard. Tap any audience to focus the timeline and the cards above on the ideas that reach it. Filter by workstream and these bars recalculate live.

Visualisation 03

Competitive weather

The next ~18 months in the category — the moving market this plan responds to, rather than a snapshot. We’d revisit these each quarter and adjust against them.

VistaJet

IPO / capital watch

Recurring speculation about a public listing or further capital raises, with a debt narrative that keeps Flohr in defensive financial-press cycles. AirX’s steadier “builder, not fighter” story is the counter-position.

Flexjet

The Louis Vuitton G700

A designer-cabin concept announced for ~2027. It will own the “luxury cabin” headline when it lands, which is why AirX’s cabin commission is framed as a design project, not a product race.

NetJets

Scale & connectivity

Continued fleet scale and cabin-connectivity (e.g. Starlink) investment, competing on reach and reliability. AirX competes on focus — the super-mid segment and the broker channel — not on size.

The digital cohort

Marketplaces & quote apps

A younger, US/Asia, digital-first buyer increasingly starts on a marketplace or quote app. A presence there (see “layers we’d also explore”) keeps AirX in that consideration set.

Also on the table

Layers we’d also explore

Beyond the 28 ideas above, a few more things we’d put on the table early — named here so they’re not missed. These are ideas to scope, not costed lines; full scoping comes in the proposal.

Defensive

Crisis & issues readiness

A quiet plan for the moment John’s profile rises — the scrutiny that comes with a higher public profile, including the industry’s rivalries and the ESG questions every operator faces. Holding lines, a response protocol and a spokesperson plan, so a high-profile year has a defensive floor.

Retention

CRM & owned relationship

First-party data plus a concierge channel (email, WhatsApp/Signal) on the channels principals and their offices actually use — so the plan deepens relationships, not just acquires them.

Acquisition

Marketplace & quote presence

A considered presence on the quote/availability marketplaces where the younger, digital-first cohort begins, beyond a single paid-search line.

Ownership

Governance & John-time

Who owns this inside AirX (a Director of Brand & Culture), and a “John-unavailable” fallback so Workstream 2 doesn’t rest on one person’s diary.

Commercial

Operator magazine — we’d sell the space

AirX is developing an in-cabin magazine. If you partner with MA, we can act as your external ad-sales team — selling the right advertisers and partnerships into it (watch houses, private banks, luxury brands) at the right register, so it becomes a revenue line and a brand asset rather than a cost. Editorial and production scopeable alongside; the core offer is commercialisation.

Over to you

Anything you want us to explore or build on?

This is a menu of ideas, not a fixed plan, think of us as an extension of your team. React to any card above, and use the box below for anything you’d like us to dig into, swap in, drop, or build out. Costs, scope and timing are indicative at this stage; full pricing and a scoped plan come next, in the proposal. It comes through to the Media Addict team as a single email, nothing is sent until you click. Your draft auto-saves on this device as you work.

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